A FAMILY OF SALON SOLUTIONS
Beauty Capital lives and breathes salons and beauty operations. We own and operate over 85 Salons in Australia, UK, and the UAE. Managing and operating is our biggest strength.
From concept, design, fitout, launch and operate we draw on a wealth of experience and passion within our Capital Concept team to deliver both our own concepts or turn key ‘New Brand’ solutions
OUR STAGES
RESEARCH
Our team will first conduct and in depth analysis on the location, surrounding competition, client mix and demand analysis. This will provide the best data when choosing concept, design, size and pricing.
SCOPE:
-Demand Analysis
-Financial Forecast
-Competitive Set
-Architecture Programme Planning
CONCEPT
Dependant on the projects ‘personality’ the team will work with the developer to either choose from one of our salon or partner brands or create a new bespoke brand using one of our white label concepts.
SCOPE:
-Positioning Strategy & Target Market
-Concept Presentation
-Design to Construction Technical documentation , Creation & Support
-OS&E Planning & Sourcing
-I.T. Structure
-Professional & Retail Product sourcing
LAUNCH
We work closely with the projects principles to align a critical path delivering a seamless and timely launch for both hardware and software.
SCOPE:
-Recruitment & Hiring
-Sales & Marketing Plan
-Standard Operating Procedures
-Job Descriptions
-Pre-Opening Training
-Operating Budget Planning
OPERATE
As operators of over 85 Salons we are extremely confident that our team will manage the launched salon/s to achieve not only the highest level of guest experience but drive profitability right from the start.
SCOPE:
-Ongoing Operation Support
-Sales & Marketing Support
-Staffing Reviews and Recruitment
-KPI’s & P/L Analysis and Action Support
-HR, Training and Staff Training
-Mystery & Operational Audits
UNIQUE AND PERFECT
OUR BRANDS
HIP – Hair Innovation People
This is a very modern minimalist salon which can be operated for both a Female & Male separated Clientele.
KIWII – This Unique concept endeavours to align with a more eco-conscious clientele. From the design materials right through to the products and colours used.
MOE & CO – With a fresh and Hip approach to Mens grooming this exciting brand brings the barbering heritage into the future.
ALCHEMY HAIR CO. – A boutique salon concept that specialises in hair & scalp treatments using only organic and natural ingredients
CROWN ROOM – Designed to support residence of elite Hairstylists and beauty specialists. Ideal for event based locations like Weddings, film festivals & Gala’s.
MR. – An elegant Mens Grooming Parlour. Providing full hair & Beard Services
STEEL & STROP – A clean, no fuss Barbershop operation. Designed for the man who knows exactly what he wants.
HOMMAGE – The sophistication and social settings of a Gentleman’s bar, matched with refinement & attention to detail of the highest trained professionals in men’s grooming
STRONG RELATIONSHIPS
PARTNER BRANDS
PALL MALL BARBERS
One of London’s oldest Barber Chains that has expanded globally.
EDEN BLOSSOM
A successful, award-winning Dubai based female hair and nail salon chain.
CHAPS & CO
The UAE’s most successful Barbershop Chain. Now with shops in USA & KSA.
BESPOKE BRANDS
Getting the salon DNA perfect to its surroundings and clientele doesn’t have to be trial and error. Our team will immerse themselves into the brief to create the most aligned customer experience and vibe
EDUCATION PARTNERS
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OWNED SALON
OPERATIONS
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K+
STRONG RELATIONS
LOVELY CLIENTS
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PERFECT TEAM