{"id":12,"date":"2021-05-15T17:23:28","date_gmt":"2021-05-15T17:23:28","guid":{"rendered":"https:\/\/eternel.maitreart.com\/?page_id=12"},"modified":"2025-02-21T03:48:27","modified_gmt":"2025-02-21T03:48:27","slug":"main-home","status":"publish","type":"page","link":"https:\/\/beauty-capital.net\/","title":{"rendered":"Main Home"},"content":{"rendered":"<div class=\"wp-block-eternelblocks-hero-slider alignfull u-cursor-opposite\"><div class=\"wp-block-eternelblocks-hero-slide\"><div class=\"wp-block-eternelblocks-hero-slide__image\"><img decoding=\"async\" width=\"1800\" height=\"878\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1.jpg\" alt=\"\" class=\"wp-image-2615\" data-id=\"2615\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1.jpg 1800w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-300x146.jpg 300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-1024x499.jpg 1024w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-768x375.jpg 768w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-1536x749.jpg 1536w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-1220x595.jpg 1220w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/CREATE.-OPERATE.-DISTRIBUTE.INVEST-With-offices-in-Riyadh-Dubai-Australia-Beauty-Capital-is-a-institution-of-solutions-for-operations-products-and-equipment-for-the-Beauty-Wellness-and-Medic-1-600x293.jpg 600w\" sizes=\"(max-width: 1860px) calc(100vw + 1.25rem*2 + 0.625rem*2), 1800px\" \/><div class=\"wp-block-eternelblocks-hero-slide__overlay has-op-20\"><\/div><\/div><div class=\"wp-block-eternelblocks-hero-slide__inner-wrapper\"><div class=\"wp-block-eternelblocks-hero-slide__inner-add\"><p class=\"wp-block-eternelblocks-hero-slide__desc has-white-color\">With offices in Riyadh, Dubai &amp; Australia, Beauty Capital is a institution of solutions for operations, products and equipment for the Beauty, Wellness and Medical Industry in the Middle East.<\/p><\/div><div class=\"wp-block-eternelblocks-hero-slide__inner\"><p class=\"wp-block-eternelblocks-hero-slide__subtitle has-white-color\">CREATE \u00b7 OPERATE \u00b7 DISTRIBUTE \u00b7 INVEST<\/p><h2 class=\"wp-block-eternelblocks-hero-slide__title has-white-color has-48-fz@small\">SYNERGY FOR SCALE<\/h2><\/div><div class=\"wp-block-eternelblocks-hero-slide__link\"><a href=\"#\"><svg class=\"link-circle\" viewBox=\"0 0 500 500\"><defs><path id=\"hero-slider-text-2615\" d=\"M250,400 a150,150 0 0,1 0,-300a150,150 0 0,1 0,300Z\"><\/path><\/defs><text style=\"font-size:48px\"><textPath fill=\"#fff\" href=\"#hero-slider-text-2615\">CREATE \u00b7 OPERATE \u00b7 DISTRIBUTE \u00b7 INVEST \u00b7 <\/textPath><\/text><\/svg><div class=\"wp-block-eternelblocks-hero-slide__link-dot\" style=\"background-color:#fff\"><\/div><\/a><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-hero-slider__navigation\"><div class=\"wp-block-eternelblocks-hero-slider__bullets\" data-active=\"#fff\" data-dot=\"#a8a6a4\"><\/div><div class=\"wp-block-eternelblocks-hero-slider__progress\"><div class=\"wp-block-eternelblocks-hero-slider__progress-inner\"><div class=\"wp-block-eternelblocks-hero-slider__progress-separator\" style=\"background-color:#a8a6a4\"><div class=\"wp-block-eternelblocks-hero-slider__progress-line\" style=\"background-color:#fff\"><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-hero-slider__arrows\"><div class=\"wp-block-eternelblocks-hero-slider__arrow-prev\"><svg class=\"wp-block-eternelblocks-hero-slider__arrow-svg\" style=\"stroke:#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24.27 18.8\"><path class=\"wp-block-eternelblocks-hero-slider__arrow-path path--one\" d=\"M0,9.4 C8.09,9.4 16.18,9.4 24.27,9.4 M9.25,18.44 C6.28667,15.47333 3.32333,12.50667 0.36,9.54 M0.36,9.26 C3.32333,6.29 6.28667,3.32 9.25,0.35\"><\/path><path class=\"wp-block-eternelblocks-hero-slider__arrow-path path--two\" d=\"M0,9.4 C8.09,9.4 16.18,9.4 24.27,9.4 M9.25,18.44 C6.28667,15.47333 3.32333,12.50667 0.36,9.54 M0.36,9.26 C3.32333,6.29 6.28667,3.32 9.25,0.35\"><\/path><\/svg><\/div><div class=\"wp-block-eternelblocks-hero-slider__arrow-next\"><svg class=\"wp-block-eternelblocks-hero-slider__arrow-svg\" style=\"stroke:#fff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24.27 18.8\"><path class=\"wp-block-eternelblocks-hero-slider__arrow-path path--one\" d=\"M24.27,9.4 C16.18,9.4 8.09,9.4 0,9.4 M15.02,0.35 C17.98667,3.32 20.95333,6.29 23.92,9.26 M23.92,9.54 C20.95333,12.50667 17.98667,15.47333 15.02,18.44\"><\/path><path class=\"wp-block-eternelblocks-hero-slider__arrow-path path--two\" d=\"M24.27,9.4 C16.18,9.4 8.09,9.4 0,9.4 M15.02,0.35 C17.98667,3.32 20.95333,6.29 23.92,9.26 M23.92,9.54 C20.95333,12.50667 17.98667,15.47333 15.02,18.44\"><\/path><\/svg><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-spacer has-132-height@large has-96-height@medium has-86-height@small\"><\/div><div class=\"wp-block-columns eternel-gap-80 eternel-gap-80@large is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0px\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\"><p style=\"font-size:24px;margin-bottom:2px;letter-spacing:1.4px\" class=\"eternel-splittext wp-block-paragraph\"><strong>WHO WE ARE<\/strong><\/p>\n\n<h4 class=\"wp-block-heading eternel-splittext\" style=\"margin-bottom:14px;text-transform:uppercase\">INSPIRED, FOCUSED AND DEDICATED<br>TO THE MIDDLE EAST<\/h4>\n\n<p style=\"margin-bottom:8px\" class=\"eternel-splittext wp-block-paragraph\">The Middle Eastern beauty market is one of the most profitable in the world, driven by a rich history and fast-changing trends. Euromonitor International values the beauty and personal care sector in the MENA region at over $46 billion, with projections to reach $60 billion by 2025.<\/p>\n\n<div class=\"wp-block-eternelblocks-spacer has-30-height@small\"><\/div><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:54%\"><p style=\"font-size:24px;margin-bottom:2px;letter-spacing:1.4px\" class=\"eternel-splittext wp-block-paragraph\"><strong>WHAT WE DO<\/strong><\/p>\n\n<div class=\"wp-block-eternelblocks-accordion-list\"><div class=\"wp-block-eternelblocks-accordion-list__container anim-reveal\"><div class=\"wp-block-eternelblocks-accordion\"><div class=\"wp-block-eternelblocks-accordion__wrapper\"><div class=\"wp-block-eternelblocks-accordion__header\"><div class=\"wp-block-eternelblocks-accordion__title-wrapper\"><h5 class=\"wp-block-eternelblocks-accordion__title\">creation<\/h5><\/div><div class=\"wp-block-eternelblocks-accordion__button\"><span><\/span><span><\/span><\/div><\/div><div class=\"wp-block-eternelblocks-accordion__inner open-acc\"><div class=\"wp-block-eternelblocks-accordion__inner-holder\"><p class=\"wp-block-paragraph\">Building brands, whether products or Salon\/Beauty operations is in our DNA. We have worked and been involved with some of the most successful brands in the region and understand what it takes to be a both a serious player and resonate with the customer.<\/p><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-eternelblocks-accordion\"><div class=\"wp-block-eternelblocks-accordion__wrapper\"><div class=\"wp-block-eternelblocks-accordion__header\"><div class=\"wp-block-eternelblocks-accordion__title-wrapper\"><h5 class=\"wp-block-eternelblocks-accordion__title\">OPERATE<\/h5><\/div><div class=\"wp-block-eternelblocks-accordion__button\"><span><\/span><span><\/span><\/div><\/div><div class=\"wp-block-eternelblocks-accordion__inner\"><div class=\"wp-block-eternelblocks-accordion__inner-holder\"><p class=\"wp-block-paragraph\">Defining the customers profile and styles is just a part of a huge operation wheel that needs to be strategically planned even before the first tile is placed. We focus on Recruiting, training and managing a team that not only delivers consistent high levels of technical services and customer experience but also adds authentic value to the brand you are building and most importantly a healthy return on investment.<\/p><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-eternelblocks-accordion\"><div class=\"wp-block-eternelblocks-accordion__wrapper\"><div class=\"wp-block-eternelblocks-accordion__header\"><div class=\"wp-block-eternelblocks-accordion__title-wrapper\"><h5 class=\"wp-block-eternelblocks-accordion__title\">DISTRIBUTIONS<\/h5><\/div><div class=\"wp-block-eternelblocks-accordion__button\"><span><\/span><span><\/span><\/div><\/div><div class=\"wp-block-eternelblocks-accordion__inner\"><div class=\"wp-block-eternelblocks-accordion__inner-holder\"><p class=\"wp-block-paragraph\">We align with professional industry partners that manufacture both products and machinery that is sought after in the region. Our team is skilled and dedicated to not only secure all SFDA compliance, offer local training and servicing but we also provide localised purchasing through our Riyadh and Dubai office.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-spacer has-132-height@large has-96-height@medium has-86-height@small\"><\/div><div class=\"wp-block-columns eternel-gap-80 eternel-gap-80@large eternel-gap-64@medium eternel-gap-64@small eternel-mob-or is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0px\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-eternelblocks-scroll-anim anim-reveal-l\"><div class=\"wp-block-eternelblocks-scroll-anim__inner\"><div class=\"wp-block-eternelblocks-scroll-anim__holder\"><div class=\"wp-block-eternelblocks-hero-image has-h-650-px@large has-h-600-px@medium has-h-520-px@small has-anim\"><div class=\"wp-block-eternelblocks-hero-image__image image-cover parallax-top false\"><img decoding=\"async\" width=\"570\" height=\"650\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image1-Home-Page-Pictures-for-Salon-and-Equipment.jpg\" alt=\"\" class=\"wp-image-2678\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image1-Home-Page-Pictures-for-Salon-and-Equipment.jpg 570w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image1-Home-Page-Pictures-for-Salon-and-Equipment-263x300.jpg 263w\" sizes=\"(max-width: 630px) calc(100vw + 1.25rem*2 + 0.625rem*2), 630px\" \/><\/div><div class=\"wp-block-eternelblocks-hero-image__inner-wrapper position-middle-center has-50-w@large has-70-w@medium has-80-w@small\"><div class=\"wp-block-eternelblocks-hero-image__inner-container\"><div class=\"wp-block-eternelblocks-hero-image__inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-eternelblocks-button aligncenter\"><a href=\"https:\/\/beauty-capital.net\/index.php\/5g-technology-for-skincare\/\" class=\"wp-block-eternelblocks-button__link has-pl-52 has-pr-52 has-pt-20 has-pb-20 has-mt-32\"><div class=\"wp-block-eternelblocks-button__holder\"><p class=\"wp-block-eternelblocks-button__text\">FIND OUR MORE<\/p><p class=\"wp-block-eternelblocks-button__text--over\">FIND OUR MORE<\/p><\/div><\/a><\/div>\n\n<div class=\"wp-block-eternelblocks-spacer has-40-height@small\"><\/div><\/div>\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><p style=\"font-size:14px;margin-bottom:2px;letter-spacing:1.4px\" class=\"eternel-splittext wp-block-paragraph\">BEAUTY TECHNOLOGY<\/p>\n\n<h3 class=\"wp-block-heading eternel-splittext\" style=\"margin-bottom:14px;text-transform:uppercase\">BRINGING THE LATEST ADVANCES IN THE INDUSTRY TO THE MIDDLE EAST<\/h3>\n\n<p style=\"margin-bottom:8px\" class=\"eternel-splittext wp-block-paragraph\">We not only provide local purchasing of the latest beauty technology machine but we also offer localised training and servicing.<\/p>\n\n<div class=\"wp-block-eternelblocks-scroll-anim anim-fade-up\"><div class=\"wp-block-eternelblocks-scroll-anim__inner\"><div class=\"wp-block-eternelblocks-scroll-anim__holder\"><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-spacer has-106-height@large has-96-height@medium has-86-height@small\"><\/div><div class=\"wp-block-columns eternel-gap-80 eternel-gap-80@large is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0px\"><div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><p style=\"font-size:14px;margin-bottom:2px;letter-spacing:1.4px\" class=\"eternel-splittext wp-block-paragraph\">SALON EXCELLENCE<\/p>\n\n<div class=\"wp-block-eternelblocks-inner position-left\"><div class=\"wp-block-eternelblocks-inner__container has-84-w@large has-100-w@medium has-100-w@small\"><h3 class=\"wp-block-heading eternel-splittext\" style=\"margin-bottom:14px\">CREATING AND BRING THE MOST EXCITING SALON BRANDS TO THE MIDDLE EAST.<\/h3><\/div><\/div>\n\n<p style=\"margin-bottom:8px\" class=\"eternel-splittext wp-block-paragraph\">Our DNA is salons and operations. Matching the client profile to the ultimate aligned salon experience and services is the pillars of a long term successful operation.<\/p>\n\n<div class=\"wp-block-eternelblocks-scroll-anim anim-fade-up\"><div class=\"wp-block-eternelblocks-scroll-anim__inner\"><div class=\"wp-block-eternelblocks-scroll-anim__holder\"><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-eternelblocks-scroll-anim anim-reveal-l\"><div class=\"wp-block-eternelblocks-scroll-anim__inner\"><div class=\"wp-block-eternelblocks-scroll-anim__holder\"><div class=\"wp-block-eternelblocks-hero-image has-h-650-px@large has-h-600-px@medium has-h-520-px@small has-anim\"><div class=\"wp-block-eternelblocks-hero-image__image image-cover parallax-top false\"><img decoding=\"async\" width=\"570\" height=\"650\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image-2-Home-Page-Pictures-for-Salon-and-Equipment.jpg\" alt=\"\" class=\"wp-image-2677\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image-2-Home-Page-Pictures-for-Salon-and-Equipment.jpg 570w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/02\/Image-2-Home-Page-Pictures-for-Salon-and-Equipment-263x300.jpg 263w\" sizes=\"(max-width: 630px) calc(100vw + 1.25rem*2 + 0.625rem*2), 630px\" \/><\/div><div class=\"wp-block-eternelblocks-hero-image__inner-wrapper position-middle-center has-50-w@large has-70-w@medium has-80-w@small\"><div class=\"wp-block-eternelblocks-hero-image__inner-container\"><div class=\"wp-block-eternelblocks-hero-image__inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-eternelblocks-button aligncenter\"><a href=\"https:\/\/beauty-capital.net\/index.php\/salon-concept\/\" class=\"wp-block-eternelblocks-button__link has-pl-52 has-pr-52 has-pt-20 has-pb-20 has-mt-32\"><div class=\"wp-block-eternelblocks-button__holder\"><p class=\"wp-block-eternelblocks-button__text\">FIND OUT MORE<\/p><p class=\"wp-block-eternelblocks-button__text--over\">FIND OUT MORE<\/p><\/div><\/a><\/div>\n\n<div class=\"wp-block-eternelblocks-spacer has-40-height@small\"><\/div><\/div><\/div><div class=\"wp-block-eternelblocks-spacer has-50-height@large has-96-height@medium has-86-height@small\"><\/div><div class=\"wp-block-group alignfull has-white-background-color has-background\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-eternelblocks-spacer has-106-height@large has-96-height@medium has-86-height@small\"><\/div>\n\n<p style=\"font-size:14px;margin-bottom:2px;letter-spacing:1.4px\" class=\"eternel-splittext wp-block-paragraph\">OUR LATEST NEWS AND UPDATES<\/p>\n\n<h3 class=\"wp-block-heading eternel-splittext\" style=\"margin-bottom:36px\">READ OUR BLOG<\/h3>\n\n<div class=\"wp-block-eternelblocks-posts-grid\"><div class=\"wp-block-eternelblocks-posts-grid__container has-gc-3@large has-gc-2@medium has-gc-1@small\"><article class=\"wp-block-eternelblocks-posts-grid__article anim-reveal\"><div class=\"wp-block-eternelblocks-posts-grid__inner\"><div class=\"wp-block-eternelblocks-posts-grid__thumbnail\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2025\/01\/20\/workforce-challenges-in-the-salon-industry\/\"><div class=\"wp-block-eternelblocks-posts-grid__image\"><img decoding=\"async\" width=\"1300\" height=\"760\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-.jpg 1300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--300x175.jpg 300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--1024x599.jpg 1024w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--768x449.jpg 768w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--1220x713.jpg 1220w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2025\/01\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--600x351.jpg 600w\" sizes=\"(max-width: 1360px) calc(100vw + 1.25rem*2 + 0.625rem*2), 1300px\" \/><\/div><\/a><\/div><div class=\"wp-block-eternelblocks-posts-grid__content-wrapper\"><div class=\"wp-block-eternelblocks-posts-grid__header\"><div class=\"wp-block-eternelblocks-posts-grid__meta\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2025\/01\/\" class=\"wp-block-eternelblocks-posts-grid__meta-date\">January 20, 2025<\/a><div class=\"wp-block-eternelblocks-posts-grid__meta-cats\"><a href=\"https:\/\/beauty-capital.net\/index.php\/category\/marketing\/\" rel=\"category tag\">Trevor Studd<\/a><\/div><\/div><h4><a href=\"https:\/\/beauty-capital.net\/index.php\/2025\/01\/20\/workforce-challenges-in-the-salon-industry\/\" class=\"wp-block-eternelblocks-posts-grid__title\"><span>THE BUSINESS OF BEAUTY<\/span><\/a><\/h4><\/div><div class=\"wp-block-eternelblocks-posts-grid__footer\"><div class=\"wp-block-eternelblocks-posts-grid__footer-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2025\/01\/20\/workforce-challenges-in-the-salon-industry\/\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-text\">Read more<\/div><div class=\"wp-block-eternelblocks-posts-grid__readmore-text--over\">Read more<\/div><\/div><svg class=\"wp-block-eternelblocks-posts-grid__readmore-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 69.15 13.6\"><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--one\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--two\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><\/svg><\/a><\/div><\/div><\/div><\/div><\/div><\/article><article class=\"wp-block-eternelblocks-posts-grid__article anim-reveal\"><div class=\"wp-block-eternelblocks-posts-grid__inner\"><div class=\"wp-block-eternelblocks-posts-grid__thumbnail\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/28\/startups-reshaping-the-beauty-industry\/\"><div class=\"wp-block-eternelblocks-posts-grid__image\"><img decoding=\"async\" width=\"1300\" height=\"760\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1.jpg 1300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1-300x175.jpg 300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1-1024x599.jpg 1024w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1-768x449.jpg 768w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1-1220x713.jpg 1220w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2023\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-1-600x351.jpg 600w\" sizes=\"(max-width: 1360px) calc(100vw + 1.25rem*2 + 0.625rem*2), 1300px\" \/><\/div><\/a><\/div><div class=\"wp-block-eternelblocks-posts-grid__content-wrapper\"><div class=\"wp-block-eternelblocks-posts-grid__header\"><div class=\"wp-block-eternelblocks-posts-grid__meta\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/\" class=\"wp-block-eternelblocks-posts-grid__meta-date\">December 28, 2024<\/a><div class=\"wp-block-eternelblocks-posts-grid__meta-cats\"><a href=\"https:\/\/beauty-capital.net\/index.php\/category\/marketing\/\" rel=\"category tag\">Trevor Studd<\/a><\/div><\/div><h4><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/28\/startups-reshaping-the-beauty-industry\/\" class=\"wp-block-eternelblocks-posts-grid__title\"><span>The Saudi Beauty Revolution: Startups Reshaping the Industry<\/span><\/a><\/h4><\/div><div class=\"wp-block-eternelblocks-posts-grid__footer\"><div class=\"wp-block-eternelblocks-posts-grid__footer-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/28\/startups-reshaping-the-beauty-industry\/\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-text\">Read more<\/div><div class=\"wp-block-eternelblocks-posts-grid__readmore-text--over\">Read more<\/div><\/div><svg class=\"wp-block-eternelblocks-posts-grid__readmore-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 69.15 13.6\"><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--one\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--two\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><\/svg><\/a><\/div><\/div><\/div><\/div><\/div><\/article><article class=\"wp-block-eternelblocks-posts-grid__article anim-reveal\"><div class=\"wp-block-eternelblocks-posts-grid__inner\"><div class=\"wp-block-eternelblocks-posts-grid__thumbnail\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/14\/talent-crisis-in-saudiarabia-challenges-and-solutions\/\"><div class=\"wp-block-eternelblocks-posts-grid__image\"><img decoding=\"async\" width=\"1300\" height=\"760\" src=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto-.jpg 1300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--300x175.jpg 300w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--1024x599.jpg 1024w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--768x449.jpg 768w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--1220x713.jpg 1220w, https:\/\/beauty-capital.net\/wp-content\/uploads\/2021\/05\/Copy-of-The-Saudi-Beauty-Revolution-The-Startups-Reshaping-the-Industry-Saudi-Arabias-beauty-scene-is-having-its-main-character-moment\u2014and-its-not-just-about-luxury-brands-making-their-way-onto--600x351.jpg 600w\" sizes=\"(max-width: 1360px) calc(100vw + 1.25rem*2 + 0.625rem*2), 1300px\" \/><\/div><\/a><\/div><div class=\"wp-block-eternelblocks-posts-grid__content-wrapper\"><div class=\"wp-block-eternelblocks-posts-grid__header\"><div class=\"wp-block-eternelblocks-posts-grid__meta\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/\" class=\"wp-block-eternelblocks-posts-grid__meta-date\">December 14, 2024<\/a><div class=\"wp-block-eternelblocks-posts-grid__meta-cats\"><a href=\"https:\/\/beauty-capital.net\/index.php\/category\/marketing\/\" rel=\"category tag\">Trevor Studd<\/a><\/div><\/div><h4><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/14\/talent-crisis-in-saudiarabia-challenges-and-solutions\/\" class=\"wp-block-eternelblocks-posts-grid__title\"><span>Saudi Arabia&#8217;s Mega Projects Confront Talent Shortages<\/span><\/a><\/h4><\/div><div class=\"wp-block-eternelblocks-posts-grid__footer\"><div class=\"wp-block-eternelblocks-posts-grid__footer-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore\"><a href=\"https:\/\/beauty-capital.net\/index.php\/2024\/12\/14\/talent-crisis-in-saudiarabia-challenges-and-solutions\/\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-holder\"><div class=\"wp-block-eternelblocks-posts-grid__readmore-text\">Read more<\/div><div class=\"wp-block-eternelblocks-posts-grid__readmore-text--over\">Read more<\/div><\/div><svg class=\"wp-block-eternelblocks-posts-grid__readmore-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 69.15 13.6\"><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--one\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><path class=\"wp-block-eternelblocks-posts-grid__readmore-path wp-block-eternelblocks-posts-grid__readmore-path--two\" d=\"M69.15,6.81 C46.1,6.81 23.05,6.81 0,6.81 M58,0.43 C61.63333,2.53 65.26667,4.63 68.9,6.73 M58,13.16 C61.63333,11.06 65.26667,8.96 68.9,6.86\"\/><\/svg><\/a><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div>\n\n<div class=\"wp-block-eternelblocks-spacer has-66-height@large has-56-height@medium has-46-height@small\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>WHO WE ARE INSPIRED, FOCUSED AND DEDICATEDTO THE MIDDLE EAST The Middle Eastern beauty market is one of the most profitable in the world, driven by a rich history and fast-changing trends. Euromonitor International values the beauty and personal care sector in the MENA region at over $46 billion, with projections to reach $60 billion &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eternelmeta_header_display":true,"_eternelmeta_header_style":"style-one","_eternelmeta_header_border":true,"_eternelmeta_header_main_nav":true,"_eternelmeta_header_main_nav_pos":"right","_eternelmeta_header_main_nav_light":true,"_eternelmeta_header_sec_nav":true,"_eternelmeta_header_sec_nav_light":true,"_eternelmeta_header_sec_logo":true,"_eternelmeta_header_bg":"transparent","_eternelmeta_header_cursor_color":true,"_eternelmeta_header_sticky":false,"_eternelmeta_header_search_icon_display":false,"_eternelmeta_header_search_icon_light":false,"_eternelmeta_header_woo_cart_display":false,"_eternelmeta_header_woo_icon_light":false,"_eternelmeta_header_sticky_style":"style-one","_eternelmeta_header_sticky_border":true,"_eternelmeta_header_sticky_main_nav":true,"_eternelmeta_header_sticky_main_nav_pos":"right","_eternelmeta_header_sticky_main_nav_light":false,"_eternelmeta_header_sticky_sec_nav":true,"_eternelmeta_header_sticky_sec_nav_light":false,"_eternelmeta_header_sticky_sec_logo":false,"_eternelmeta_header_sticky_bg":"light","_eternelmeta_header_sticky_cursor_color":false,"_eternelmeta_header_sticky_search_icon_display":false,"_eternelmeta_header_sticky_search_icon_light":false,"_eternelmeta_header_sticky_woo_cart_display":false,"_eternelmeta_header_sticky_woo_icon_light":false,"_eternelmeta_footer_widget":true,"_eternelmeta_footer_dark_mode":false,"_eternelmeta_footer_cursor_color":false,"_eternelmeta_footer_info":true,"_eternelmeta_footer_border":false,"_eternelmeta_footer_fixed":true,"_eternelmeta_main_cont_padding_top":0,"_eternelmeta_main_cont_padding_bot":0,"_eternelmeta_cursor_circle_light":false,"_eternelmeta_post_title_visibility":false,"_eternelmeta_post_title_alignment":"ta-l","_eternelmeta_post_layout":"","_eternelmeta_post_static_id":0,"_eternelmeta_post_loader":true,"_eternelmeta_post_title_color":"#1f1f1f","_eternelmeta_post_bg_color":"#f2f2f2","footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":71,"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":2758,"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions\/2758"}],"wp:attachment":[{"href":"https:\/\/beauty-capital.net\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}